MASTERMIND FOR CPG BRANDS Consumer Package Goods

  

With Great Ideas

Crawford came to the beverage industry as a seasoned executive with more than 20 years of senior management experience and a strong track record of leadership and growth of emerging businesses. Crawford’s extensive experience includes C-Level positions with Virgin Entertainment Group, POM Wonderful, ZICO Beverages, Bosa Nova and Coco Libre to list a few.

With over 30 years of success across the F&B (Food and Beverage), CPG (Consumer Packaged Goods), manufacturing, retail, and commercial real estate industries, Ms. Crawford’s role has been strategic in running, building and monetizing companies. Her experience runs the gamut from financial acumen, fund raising, governance, innovation, marketing, operations, P&L, sales, strategic planning, and operations.

 

Need a Board Advisor

Esteemed Executive Rings Bell

Having worked alongside some of the most successful entrepreneurs to help grow emerging brands into a thriving, multimillion-dollar business, Candace Crawford checks the box. “Ringing the bell is a big item off my bucket list,” says Crawford, whose advice is sought by companies striving for her cross-disciplinary leadership style.

Crawford began her career working for large companies, such as Price Waterhouse Cooper, focusing on technical finance, mergers and acquisitions, financial analyses, and comptroller work. She then moved into emerging brands and began working with entrepreneurs in the early 1990s. She credits her success with emerging brands to her background and early experiences with large corporations.

She quickly understood the dynamics of companies going public or remaining private, bankruptcy and turnaround, and early-stage growth. Her early finance experience spanned public and private debt, treasury, financial reporting, operations, and corporate accounting.

working experience with popular brands & companies

Splash Beverages

Board Member

June 2021 – Present: 1 year 6 month

SkinTē

Board Member

SkinTē June 2018 – Present: 4 years 6 months

Venture backed CPG brands

Board Advisor

April 2017  Present: 5 years 8 months

ZICO

COO/CFOCOO/CFO

December 2009 – Nov 2013 present: 4 years

POM

CFOCFO

2003 – 2007  present: 4 years

Metropolitan Theaters

Executive VP/CFO

1992 – 1997 present: 5 years